We are proud to be a part of EU funded project for long-term sustainable growth, arranged by Dalarna Science Park, a Swedish government funded innovation arena that support the development of people and companies. Within the project, we have worked with materiality- and relevance analysis based on ISO 26000 and the Sustainable Development Goals (SDG).

All our products are produced and developed in Sweden or in France, working with carefully selected partners known for their expertise and quality. We maintain close cooperation with suppliers throughout the entire chain, from raw materials to final product manufacturing.

All our products are vegan, which means that they do not contain any animal-derived ingredients or by-products.

All products are unisex, they can be worn by anyone, regardless of their gender identity or expression. Unisex products offer freedom and flexibility to choose a scent or a skincare that suits your mood, personality, or occasion, without being constrained by social norms or expectations.

By combining natural and synthetic ingredients we balance the strengths and weaknesses of each type of ingredient and achieve a harmony that reflects our vision and values. In some cases, synthetic scents have advantages over natural ingredients, such as being more stable and consistent. We use synthetic ingredients when that is necessary to reduce the demand and the impact on natural resources.

We strictly avoid using artificial colours to change or hide the ingredients' natural colour. Instead, we emphasize the natural colour of the fragrances.

Our policy prohibits the use of phthalates in our products.

We are member of KOHF, The Swedish Cosmetics, Toiletries and Detergents Association, a trade association that continually monitors and inform us about coming changes and updates of the EU regulatory directive and regulations. They help us to be ahead concerning health and environmental issues and other issues and opportunities of common interest.