BORN FROM A DESIRE TO DISRUPT THE WORLD OF SELF-BRANDING THROUGH A BRAND NEW FRAGRANCE EXPERIENCE WITH DARING LAYERING, CRAFTED FOR THE MODERN CONSUMER WHO CRAVES SOMETHING DIFFERENT.

Fragrance isn't just an accessory; it's a game-changer in how we're seen and
how we see ourselves. Smell is a primal sense that can shape memories, flip
moods, and provoke emotions.

While the scents we wear can affect our moods, it’s our raw emotions that
should rule what we wear on our skin. And since our moods shift
throughout the day, why not let our fragrance do the same?

This is why we crafted the Layering concept. Layering is all about mixing
scents together to create a bold, one-of-a-kind fragrance that’s fiercely our
own.

Our fragrances are developed with precision by the top-tier talents at
renowned French perfume house Givaudan and can be found at iconic retailers like
Printemps in Paris and Selfridges in London.

OUR THREE PILLARS:

LAYERING
Why follow the crowd when you can smash right through it? Mix and match our fragrances to capture your very own unique vibe. Feeling a shift? Layer on a bold new scent that matches your mood and let the world take notice. With only a few ingredients in each scent, our perfumes are designed to blend effortlessly, so you can layer multiple fragrances without any messy clash—just a clean, intoxicating signature scent.
UNISEX
Forget the labels of "manly" or "womanly" when it comes to scents. It's all about whether a fragrance speaks to you—if you love it, own it. That’s why all our scents are unisex and perfect for anyone daring enough to claim them.
VEGAN
We’re 100% vegan, but let’s ditch the naive notion that “natural” is always better. Mother Nature can be inconsistent; one season’s blooms might be a bust and when it comes to quality—we never compromise. By fusing synthetic and natural ingredients, we’re able to deliver reliable results with every product.

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